Diving into the Depths: Behind the Scenes of Our Speedo FLU3NTE Launch Filming — UPDATE: Speedo BTW is a 2024 Webby Honoree.

In the sun-soaked shores of Ft. Lauderdale, our production team embarked on an exhilarating journey alongside some of swimming's brightest stars. Teaming up with the iconic swimwear brand Speedo, we had the privilege of capturing the essence and excitement of their much-anticipated launch of the FLU3NTE line.

From the crisp blue waters of the pool to the vibrant energy of the surrounding ambiance, our lenses were trained on every moment, ensuring that we could not only encapsulate the essence of Speedo's latest innovation — but also, from Cullen Jones’s mind, give a peek at “Who” these athletes are beyond the swimming pool. What truly set this project apart was the opportunity to work closely with a lineup of Olympic champions and rising stars, each bringing their own unique personality and goofy-ness to the table.

Leading the charge were none other than swimming sensations Caeleb Dressel, Ryan Murphy, Kieran Smith, Abby Weitzell, and Regan Smith. Their unparalleled athleticism and passion for the sport served as the perfect backdrop for showcasing Speedo's cutting-edge FLU3NTE line.

Our objective: To produce a brand video and short form content that Speedo can launch every month during their FLU3NTE line roll out. In collaboration with Speedo’s Cullen Jones and Paige Canace we came up with the BTW series.

As we wrapped up filming, we couldn't help but feel a sense of pride in what we had accomplished together. Through our lenses, we had captured not just the beauty of the FLU3NTE line, but the heart and soul of a community united by a love for swimming. And as Speedo prepares to unveil their latest innovation to the world, we're honored to have played a part in bringing their vision to life.

So here's to the athletes who inspire us, the brands that empower us, and the moments that remind us why we do what we do. And as we eagerly await the launch of the Speedo FLU3NTE line, we'll cherish the memories of our time in Ft. Lauderdale – a testament to the power of collaboration, creativity, and the unyielding spirit of the human spirit.

Executive Producer: Eric Halili

Creative Director: Cullen Jones

Producer: Paige Canace

Director of Photography: Cayne Tucker

Camera Operator: Dillon Deaton

Photography: Sadie Tucker

Sound: Scott Graham

Editor: Jacob McCall / East Editorial

As we delved into the heart of the filming process, it became evident that this collaboration was about more than just capturing footage – it was about celebrating the spirit of swimming and the friendship of those who push the boundaries of excellence every day.

The conversation poolside gives a glimpse of who these world class athletes are. From naming their all-time favorite swimmers to singing their favorite songs word for word — Speedo and Rebrand Collective produced some content magic viewers couldn’t take their eyes off. On the brand side our team worked tirelessly to ensure that every shot was a testament to the innovation, quality, and passion that have made Speedo a household name in the world of swimming.

But perhaps the most rewarding aspect of this project was the opportunity to witness firsthand the camaraderie and camaraderie that exists within the swimming community. The shared laughter between and during takes, it was clear that this was more than just a content shoot – it was a celebration of a sport that brings people together in pursuit of a common goal.