UPDATE: Savoring Charlotte: A Culinary and Craft Cocktail Journey Through the Lens of "Charlotte's Got a Lot" is now an American Advertising Award Gold and Silver winner.
In 2023, the vibrant city of Charlotte played host to a remarkable event that celebrated the finest flavors and libations the city has to offer—Savor Charlotte. As part of the promotional efforts for this exciting event, we embarked on a journey to produce a mini-documentary for "Charlotte's Got a Lot," showcasing the culinary and craft cocktail scene that makes Charlotte a true culinary destination.
Setting the Stage:
Charlotte's culinary landscape is as diverse as it is delectable. From innovative eateries to chic cocktail bars, the city boasts a thriving food and beverage scene that reflects its dynamic culture and community. Savor Charlotte aimed to shine a spotlight on this vibrant scene, inviting locals and visitors alike to savor the city's culinary delights.
The Concept:
Our goal was to create a visually captivating and immersive documentary that would not only showcase the talents of Charlotte's culinary and cocktail artisans but also provide a glimpse into the stories and inspirations behind their creations. By featuring renowned chefs and mixologists, we aimed to highlight the diversity and innovation that define Charlotte's food and beverage culture.
The Result:
The mini-documentary we produced for "Charlotte's Got a Lot" serves as a celebration of Charlotte's culinary and craft cocktail scene, offering viewers a tantalizing glimpse into the city's vibrant gastronomic world. By showcasing the talents and stories of local chefs and mixologists, we hope to inspire viewers to explore the rich culinary landscape that Charlotte has to offer.
Promoting Savor Charlotte:
By partnering with "Charlotte's Got a Lot," we've not only produced a compelling piece of content but also contributed to the promotion of Savor Charlotte as a must-attend event for food and beverage enthusiasts. Through strategic distribution and marketing efforts, we aim to raise awareness of the event and encourage individuals to savor the flavors of Charlotte.
Conclusion:
Producing a mini-documentary for "Charlotte's Got a Lot" about the city's culinary and craft cocktail scene has been an enriching and rewarding experience. From uncovering hidden culinary gems to highlighting the talents of local chefs and mixologists, we've gained a newfound appreciation for the flavors and stories that make Charlotte a true culinary destination. We hope that our documentary will not only entertain and inform but also inspire viewers to savor the unique culinary experiences that await them in Charlotte. Cheers to Savor Charlotte and the vibrant food and beverage scene of the Queen City!
The Journey:
Armed with cameras and a passion for storytelling, we set out to explore Charlotte's culinary and craft cocktail scene. We visited a diverse array of establishments, from upscale restaurants to cozy cafes, interviewing the masterminds behind the city's most iconic dishes and drinks. Along the way, we discovered the unique perspectives and culinary philosophies that drive Charlotte's culinary community.
Spotlight on the Stars:
Throughout our journey, we had the privilege of highlighting some of Charlotte's culinary and cocktail luminaries, including:
Sam Hart of Counter-
Bruno Macchiavello of Yunta Nikkei
Joe Katy of milkbreadallday
Brittany Cochran of Stagioni
Stefan Huebner of Dot Dot Dot Charlotte
Justin Hazelton of Top Shelf
Annie Stephenson of Billy Sunday
Jacob Bryant of Merchant and Trade
Each of these talented individuals brought their own unique flair and expertise to the table, showcasing the diversity and innovation that define Charlotte's food and beverage scene.
